CORPORATE, CONSUMER & GOVERNMENT BRANDS

BRAND POSITIONING, EMPLOYER BRAND & STRATEGY PLANNING

POSITIONING, ALIGNMENT & COMMUNICATIONS [with COBE]

BRAND POSITIONING, ALIGNMENT, DESIGN & COMMUNICATIONS [with Radley Yeldar]

BRAND STRATEGY, CUSTOMER SEGMENTATION, VALUE PROPOSITIONS, WEBSITE

BRAND PLANNING, ALIGNMENT & INTEGRATION [Client]

BRAND STRATEGY & CREATIVE PLATFORM [with The Hallway]

BRAND POSITIONING, ALIGNMENT & INTEGRATION [with McCann]

ROADMAP, CUSTOMER JOURNEY & COMMUNICATIONS [with The Brand Agency]

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BRAND REPOSITIONING - AUSTRALIA, GLOBAL & ASIA [Client & Flamingo]

BRAND POSITIONING, ALIGNMENT & COMMUNICATIONS [with The Folk]

BRAND POSITIONING, DESIGN & COMMUNICATIONS [with Dragon]

BRAND POSITIONING & SUSTAINABILITY - FOOD, HAIR CARE, LAUNDRY [Client & Flamingo, Dragon, Blue Marlin]

BRAND POSITIONING & ALIGNMENT [with McCann]

BRAND STRATEGY, DESIGN & COMMUNICATIONS [with Radley Yeldar]

BRAND CREATION NEWS.COM.AU [Client]

BRAND POSITIONING, ALIGNMENT & COMMUNICATIONS [with Radley Yeldar]

BRAND STRATEGY, DESIGN & INNOVATION [with Flamingo & Dragon]

ROADMAP, BRAND STRATEGY & CREATIVE PLATFORM [with McCann]

I see Rachel as a well balanced marketeer with passion, real energy and commitment. She has a nice balance between thinking / strategic and action orientation, a very good instinctive feel for the consumer / consumer insight and has very good ideas about how to creatively work with the consumer in putting together a marketing plan. 
Tim Dewey, International Marketing Director, William Grant & Sons

SME, ENTREPRENEUR
& PERSONAL BRANDS

Cred Jewellery

BRAND REVITALISATION
Research & workshops
Brand strategy
Identity
Communications
with Radley Yeldar​

Australian Fitness Network

BRAND REVITALISATION
Research & workshops
Brand strategy
Brand architecture
Identity
Communications
Experiences
Ongoing consulting
Coaching

fitnessU

BRAND REVITALISATION
Workshops
Brand strategy
Brand identity
Marketing planning
Communications
Experiences
Ongoing consulting & coaching

Mineler

BRAND CREATION
Research 
Brand strategy
Brand identity*
Marketing planning
Communications planning
*Red Meets Blue

Larktale

BRAND CREATION
Research
Brand strategy
Brand architecture & naming
Brand identity*
Marketing planning
Communications planning
*SD Creative

Raymond Neto

BRAND REVITALISATION
Brand strategy
Brand architecture
Brand identity*
Marketing planning
Communications*
*Smart Robbie

Zestify Personal
Training

BRAND CREATION
Brand strategy
Brand identity*
Marketing planning
Communications*
Ongoing coaching
*Smart Robbie

The Kind Tribe

BRAND CREATION
Brand blueprint
Vision and values
Proposition
Personality
Brand idea
Manifesto
Brand criteria
Key messages
Customer profiles

Rachel was quick to understand what we wanted to achieve and devise a process that met our needs. Through workshops, strategy development and ongoing consultancy, Rachel has provided strong strategic direction for the Mineler brand and business, our employees and agencies, to facilitate attracting investors and members and meeting our objectives. Paul Faix, Founder, Mineler