‘Our major competitor is not ourselves, it is inactivity’
There’s nothing like a bit of healthy competition to invigorate your brand and your people to get bums on seats.
All too easily business and brands, market leaders in particular, forget to keep an eye on their competitors and the changing marketplace only to be usurped by a hungry challenger.
Others keep such an eye on their competitors that they forget to focus on themselves and carve out a space of their own.
But there’s a time and a place for everyone to rally together. The fitness industry needs to work together to make Australians healthier, rallying the government to make it easier to fulfil this joint purpose – getting bums OFF seats!
Great quote Lauretta Stace #filex2013
The Healthy Brand Company. Motivating people to create and activate healthy brands for healthier results.
