My response to a Simon Sinek post and discussion thread on customer first or employee first.
Why either or? Build a brand-driven business that aligns internal (employees) and external (customers) brands around your purpose or ‘why’ to ensure your brand consistently delivers against your promise, across every single touch-point.
Motivating people to build healthy brand-driven business, inside and out.
You can read the blog here. http://blog.startwithwhy.com/refocus/2012/07/dont-trust-companies-who-put-customers-first.html
Written by Rachel Bevans
Rachel is the healthy brand champion, owner and managing director for strategy and planning, of The Healthy Brand Company.
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© 2016 The Healthy Brand Company Pty Ltd
