The missing link to customer retention is your employer brand

Businesses forget that your customers are prospective employees and employees are current or prospective customers.

By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise if they’re aligned to the same brand as your customers.

Research indicates that poor candidate experience cost Virgin Media 4m pounds in lost customer value in 2014. 

Invest in your employer brand, EVP and the employee experience across the employee journey and lifecycle. Align it with your customer brand and integrate the customer experience and journey for a seamless brand experience for all.

https://www.marketingweek.com/2016/10/14/bad-recruitment-experiences-could-cost-brands-millions-in-lost-customers/