brand

The Future is Bright for Business and Brands: Optimism makes life better

Leave a Comment / alignment, brand, brand strategy, consumer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, trust / By

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about […]

The Future is Bright for Business and Brands: Optimism makes life better Read More »

optimism lens

The Future is Bright for Business and Brands: Through the Lens of Optimism

Leave a Comment / alignment, brand, brand strategy, consumer understanding, culture, customer experience, customer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, workshop / By

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

The Future is Bright for Business and Brands: Through the Lens of Optimism Read More »

The Future is Bright for Business and Brands: Optimism Attracts

Leave a Comment / brand, brand strategy, employer brand, strategy / By

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Attracts In building brands that attract, retain and engage customers, employees and stakeholders to drive business results and raise brand value, we seek to achieve

The Future is Bright for Business and Brands: Optimism Attracts Read More »

Optimism

The Future is Bright for Business and Brands: Optimism Drives Long-term Value

Leave a Comment / brand, brand strategy, consumer understanding, employer brand, marketing, purpose & values, research, strategy / By

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Drives Long-term Value   With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in

The Future is Bright for Business and Brands: Optimism Drives Long-term Value Read More »

10 themes driving brands and business into 2020 and beyond

Reset: 10 Themes Driving Brands & Business into the Next Decade

Leave a Comment / alignment, brand, brand identity, brand strategy, communication, consumer understanding, CSR, culture, customer experience, customer understanding, data strategy, employee experience, employer brand, future organisation, innovation, marketing planning, purpose & values, research, strategy, trust, workshop / By

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

Reset: 10 Themes Driving Brands & Business into the Next Decade Read More »

long term brand building

In it for the long term: business, brand and marketing strategy

Leave a Comment / brand, communication, customer experience, customer understanding, employer brand, engagement, marketing, marketing planning, strategy / By

Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2, Grant Thornton3 and the Australian Government Department of

In it for the long term: business, brand and marketing strategy Read More »

Criticizing the Competitor Does not Win Customer Trust

Leave a Comment / brand, purpose & values, strategy, trust / By

From years of research across multiple categories, in general, people don’t trust other people, brands or businesses that criticize the competitor. It doesn’t show great sportsmanship. And if you don’t have enough good to say about your own brand, without criticizing the competitor, then you have a problem. Banks Bashing Banks Over the weekend, I

Criticizing the Competitor Does not Win Customer Trust Read More »

Be more human: The human centric organisation and experiences

Leave a Comment / alignment, brand, culture, customer experience, employee experience, employer brand, purpose & values, strategy / By

First appearing in First5000 Why are humans orchestrating less than optimal human experiences?  Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where did it all go wrong? Why are humans orchestrating less than

Be more human: The human centric organisation and experiences Read More »

I want to hug the brand, not the campaign or the experience

Leave a Comment / alignment, brand, consumer understanding, customer experience, experience, purpose & values, strategy, Uncategorized / By

If you’ve been listening over the last few months/years, you’ll likely have noticed my increasing frustration at the state of marketing and influencers trying to carve their niche. I don’t understand why people keep battling brand vs CX (customer experience) when CX is part of brand; why marketing has swayed back to being about a

I want to hug the brand, not the campaign or the experience Read More »

Does your brand deliver against its promises to customers and employees?

Leave a Comment / alignment, brand, customer experience, employee experience, employer brand, purpose & values, strategy / By

The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to customers, employees and stakeholders. The reality (our survey) Our pulse survey indicates what the situation really looks like: There is a gap of 50 percentage points between aligned and not

Does your brand deliver against its promises to customers and employees? Read More »

Scroll to Top