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Discover Mineler: the global digital mining marketplace

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Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts.  Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and innovation – Mineler encourages collaboration to open up opportunities […]

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Raymond Neto takes it to the next level

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Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown a nd Rockdale, and Pro-trainer for fitnessU.  Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged – it takes effort and discipline, setting goals and

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Trends in Health and Creating your healthy brand-driven business

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Healthy New Year!  Most people seem to have health-related New Year’s Resolutions – whether that’s reducing alcohol, eating more healthily, practising meditation and mindfulness, taking up the gym or simply moving more and sitting less – so it seems timely to update our health trends. We’ve been posting these primarily on Facebook so if you haven’t liked us

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Start with the 90:9:1 principle and work to increase engagement and the 9:1 #healthybrand

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Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!!  I recall learning the 90:9:1 principle many years ago and have been referencing it since,

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Launch of fitnessU challenges the category

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More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for

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Engaging comms: Feel Good Cafe – where social media sharing is a small price to pay for healthier food choices

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Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff.  With the Weight Watchers brand suffering from ‘brown paper bag’

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CEO of the Future: Commercial and Compassionate

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Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people’s hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together – all we need is a few more Healers at the top!  http://www.psfk.com/2014/04/david-howitt-heed-your-call.html

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#healthybrand: health.com.au is Uncomplexicated

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After looking into @youi as a case study of a #healthybrand a few weeks ago, and being rather frustrated with my current health insurance provider, I was wondering when someone would develop a simple, customer-centric online health fund. Enter health.com.au ‘health insurance with a healthy attitude’. Although it seems I’m slightly behind the eight ball – they

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#healthybrand: youi get me. youi get marketing.

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I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price

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The great undo: The Healthy Workplace

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The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected. Having spent a few months talking about living a natural lifestyle, the

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