What does this mean? 1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer […]
How healthy is your brand? #6 Read More »
The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building
How healthy is your brand? #1 Read More »
‘In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike’ Tom Adams, FutureBrand. We must be onto something! Read the full article here https://www.marketingweek.com/2016/07/22/google-has-the-most-scope-for-future-growth-but-apple-tops-the-latest-futurebrand-ranking/
Purpose aligned and experience integrated Read More »
Brand reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong employer brand. Who better to share the real love for
Activating employees as authentic brand influencers Read More »
It made me so happy to read that Lego is now the most powerful brand in the world. Why? In a high-tech world that has, for many, numbed creativity and imagination, encouraged superficial relationships, and driven instant gratification and a return to materialism – Lego is exactly the opposite, inspiring creativity and imagination in people
#healthybrand: Lego power Read More »
The art of living fearlessly, quote from Adam Cullen (1965-2012) who also said ‘I think art is about asking lots of questions’.Life itself is about asking lots of questions,isn’t it? 😉 I was tidying up yesterday and came across his print that’s on the back of the welcome pack you receive at The Cullen one
#healthybrand Art Series Hotels Group Read More »
Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts. Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and innovation – Mineler encourages collaboration to open up opportunities
Discover Mineler: the global digital mining marketplace Read More »
More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for
Launch of fitnessU challenges the category Read More »
I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price
#healthybrand: youi get me. youi get marketing. Read More »
NSW government ‘Get Healthy’ campaign is a big step forward in reaching the masses. Free advice on food and exercise! These real people stories created by JWT give it the authenticity and connection required to motivate people and the programme designed to change behaviour. It seems to have the elements needed, let’s hope it works
The great undo: overcoming the great divide Read More »
