Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it. […]
The team that brands together, stands together Read More »
Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!! I recall learning the 90:9:1 principle many years ago and have been referencing it since,
Nothing annoys people (yes those fans, followers, customers, consumers, clients are people) more than being ignored and feeling unimportant. If you spend less time telling people what you think is important and more time conversing with people to make them feel important and find out what’s important to them, your brand relationship will be stronger
The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected. Having spent a few months talking about living a natural lifestyle, the
The great undo: The Healthy Workplace Read More »
It’s comforting to read that such a large proportion of and increase in organisations will be focusing on employee wellbeing in the coming year or so – recognising that a healthy environment enables employees to ‘flourish and reach their full potential’ and the mutual dependency of employee wellbeing and engagement. Source: Research News, P28, Wendy
The great undo: The Healthy Workplace for employee wellbeing and engagement Read More »
As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health the symbol of our success. Work – Life balance has
The great undo. Our perspective on 'being healthy' towards 2020 Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This morning a coffee shop that we’d yet to discover brought us surprise and delight in the level of service delivered by the waitress and
Bring me a bottle of Tiger Mottle Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride and storytelling that is an inspiration for others. One FMCG
#healthybrand: Inspiration Read More »
After a few weeks of ‘heavy’ conversation about aligning values across brands and integrating the total brand experience across touch-points, this week is a bit lighter. And brighter. And gives me license for a bit of shameless self-promotion. They say that ‘healthy vision can be restored through simple exercises, using only your eyes and a
The future's so bright, you gotta wear shades Read More »
I’ve been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception and experience is one? Tighter guidelines, Mr Brand Manager? Consulting
Changing nature, Same-ing values Read More »
