As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health the symbol of our success. Work – Life balance has […]
The great undo. Our perspective on 'being healthy' towards 2020 Read More »
‘Our major competitor is not ourselves, it is inactivity’ There’s nothing like a bit of healthy competition to invigorate your brand and your people to get bums on seats. All too easily business and brands, market leaders in particular, forget to keep an eye on their competitors and the changing marketplace only to be usurped
Getting bums on seats Read More »
We were watching Can of Worms the other night on which the inspirational Michelle Bridges, with a wealth of health and fitness knowledge in application, faced the unenviable task of debating for a fat tax against two men ‘of lesser health’ who were more knowledgeable about how the commercial world works. Her argument was that there
A healthy debate: corporate vs consumer responsibility Read More »
This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people – passionate about health, with their focus on improving the lives of less advantaged Australians through providing access to health and fitness support – sportswear, memberships, personal training
Authentic altruism Read More »
It’s a beautiful day of 30 degrees and the Friday before the long weekend. I just visited a very healthy brand company. OK so its a health and wellbeing business. But that doesn’t mean it’s naturally healthy. Or does it? The service was family friendly, genuinely caring, calm and relaxing – from reception through to
#healthybrand A delightful experience for the long weekend… Read More »
