strategy

Commercial assessment, prioritisation and investment

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11. Commercial assessment, prioritisation and investment Once you’ve assessed your strategies and how they need to be changed to achieve your objectives, you’ll need to prioritise what you do and when. This requires a commercial assessment of which strategies are ‘good business as usual’, the quick wins (lower value, lower resource) and big wins (higher value, higher resource), small […]

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Are your employees geared to deliver objectives?

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10. Employees Are your employees aligned to and engaged with your brand? Do they understand the brand values and idea, and how it drives everything they do and say on an everyday basis?  Do they have the capabilities, tools, environment and empowerment to deliver against the brand and towards your objectives?  Is your culture designed for employees to thrive?  Revisit

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What experience do you deliver across every area of the marketing mix?

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8. Your brand-customer experience Each area of the brand-customer experience or marketing mix contributes to your objectives – Product, range, packaging and innovation cycle – Service proposition and innovation cycle – Price and promotional pricing – Place/Distribution – Place/Store & Online environments – People – Process What do you need to do differently in order to achieve your

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Is your customer value proposition designed to achieve objectives?

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5. Customer value proposition What is your customer value proposition? What is your offer to customers that is of value to them and will increase their value to you over time?  What are their unmet needs and problems that your brand and business can solve?  What are the products and services, important elements of the experience/marketing

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Which markets and customers will help you meet your objectives?

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4. Which markets and customers will help you meet your objectives?  Current, new or lapsed customers Are you targeting current, new and/or lapsed customers? What are they doing currently vs what you want them to do? e.g. switch brands, buy more from you and less from your competitors, use more of your product across more occasions

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Establish performance measures and process

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2. Establish performance measures and process Once you’ve set objectives, you need to make sure you have set performance measures and process for measuring and actioning.  Performance measures What are you measuring? Brand equity, engagement, lead conversions to enquiry, sales value or volume. Process How often, who is responsible for which objectives, what are the reporting

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New Year Objectives and Action Plan: Set objectives not subjectives

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During January, we’ll focus on developing objectives and what you’ll need to action to achieve the objectives.. Each business is in its own unique situation so this is not a linear process and you may not need to action all of the elements.  1. Set objectives not subjectives. The point of setting objectives is to have something to work

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Reasons why and ways how to talk to people vs relying solely on data

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Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences.  We shared our reasons why and ways how to talk to customers and employees versus relying solely on data. http://www.first5000.com.au/blog/time-talk-rather-relying-data/

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Top 10 Brand & Marketing Priorities and Practical Recommendations for Medium Business

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We shared with First 5000 our top 10 brand and marketing priorities and practical recommendations for medium business.  http://www.first5000.com.au/blog/priorities-practical-recommendations-mid-market/ Full Blog Here: Looking at medium business with a strategic brand and marketing lens, Rachel Bevans of the Healthy Brand Company offers priorities and practical recommendations for the mid market. We define marketing as the means by

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