brandexperience Archives - The Healthy Brand Company

What experience do you deliver across every area of the marketing mix?

Leave a Comment / brand, experience, marketing, strategy / By smartrobbie

8. Your brand-customer experience Each area of the brand-customer experience or marketing mix contributes to your objectives – Product, range, packaging and innovation cycle – Service proposition and innovation cycle – Price and promotional pricing – Place/Distribution – Place/Store & Online environments – People – Process What do you need to do differently in order to achieve your […]

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Reasons why and ways how to talk to people vs relying solely on data

Leave a Comment / brand, consumer understanding, customer journey, digital, employer brand, engagement, research, strategy / By smartrobbie

Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences. We shared our reasons why and ways how to talk to customers and employees versus relying solely on data. http://www.first5000.com.au/blog/time-talk-rather-relying-data/

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How healthy is your brand? #3

Leave a Comment / brand, consumer understanding, employer brand, strategy / By smartrobbie

A #healthybrand has a compelling brand idea that reflects and speaks to the consumer, as much as it is about the brand. ‘Don’t hold back’ drives everything the Jeep brand is, says and does – from its cars to its customer service to its comms. It also talks about the consumer ‘not holding back’ and its

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Purpose aligned and experience integrated

Leave a Comment / alignment, brand, communication, customer journey, employer brand, experience, integration, marketing, purpose & values, strategy / By smartrobbie

‘In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike’ Tom Adams, FutureBrand. We must be onto something! Read the full article here https://www.marketingweek.com/2016/07/22/google-has-the-most-scope-for-future-growth-but-apple-tops-the-latest-futurebrand-ranking/

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The team that brands together, stands together

Leave a Comment / brand, employer brand, engagement, purpose & values / By smartrobbie

Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it.

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