employerbranding

purpose

Purpose, planning, values, engagement and innovation: key to navigating uncertainty

Leave a Comment / business strategy, culture, employee experience, employee value proposition, employer brand, engagement, innovation, purpose & values, research, strategy, sustainability, sustainable business / By

With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June […]

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great place to work

A great place to work includes contingent workforce employees

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Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a “great place to work”. This article was written for First 5000 where it was first published on 4th June 2021. The contingent workforce: employees we rely upon As more businesses

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employee value proposition

Build an employee value proposition to attract, retain, engage the right talent

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Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021. State of the nation for talent Looking beyond COVID-19 with

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optimism lens

The Future is Bright for Business and Brands: Through the Lens of Optimism

Leave a Comment / alignment, brand, brand strategy, consumer understanding, culture, customer experience, customer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, workshop / By

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

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10 themes driving brands and business into 2020 and beyond

Reset: 10 Themes Driving Brands & Business into the Next Decade

Leave a Comment / alignment, brand, brand identity, brand strategy, communication, consumer understanding, CSR, culture, customer experience, customer understanding, data strategy, employee experience, employer brand, future organisation, innovation, marketing planning, purpose & values, research, strategy, trust, workshop / By

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

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Building brands people trust

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Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why Australian consumers continue to buy a specific brand (beyond price and quality) is because they trust the brand = 67% Reptrak concurs with purchase intent +6.3% amongst corporate brands with

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Aligning people and brands when everything is changing

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Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change. Everything is changing It’s widely accepted that everything is changing and at an increasing rate. The business environment is changing, with technological advancements and industry disruption, shorter innovation cycles, changing customer expectations and needs,

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Brand alignment: Only 19% employees feel their organisation delivers against its promises

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New research from Weber Shandwick indicates that just 19% employees strongly agree that “what my employer portrays about itself publicly matches what it’s like to work there”, while 7% strongly disagree and 74% are either not sure or do not feel strongly either way. The article is excellent from employer brand and employee engagement perspective. 

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When brands align: Ford, Nike, Zappos, SUMO Salad

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Successful organisations align the customer, corporate and employer brands and experiences to increase alignment to and engagement with the brand, and empower employees to deliver consistently against the brand. Research indicates that such organisations boost performance-related business outcomes by 240%1 Most organisations will have an brand idea or rally-call that sums up the promise the organisation is making

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