WHAT A DIFFERENCE A DAY MAKES

I’ve been listening to my connections who have been spending most of their time and energy so far responding to the immediate challenges and defending their budgets for continued investment in their brand, whilst managing new ways of working. Now they’re coming up for air and want to think about the future. But between responding, defending and managing, there’s not much bandwidth – budget, time or brainpower – for exploration.  

I thought… What could we do in a day that would shed some light on the challenges being faced, whilst providing people with a positive, uplifting and interactive experience where their thoughts and feelings are heard and ideas for the future are sparked?

Here are some initial thoughts where we could help.

I need help to… 

GET ME OUT OF THIS PROBLEM

What: Problem definition and stress test with initial thoughts on ways to solve

How: Phone briefing, Tailor discussion guide and stimulus to your business and brand, 2 x 45-minute Video conference working sessions with core team (back to back with 15-minute wellbeing break), Distillation of the problem and strategic direction coming out of the session.

Why: Defining the problem is half the job. Often it’s easier for an outsider to help you identify the problem behind the problem and inspire paths to take simply by not having preconceptions, asking lateral questions and bringing experience from other industries, audiences and markets. Provides a platform for scenario planning and ideation.

UNDERSTAND THE IMPACT OF DEPRIVATION – CUSTOMERS OR EMPLOYEES

What: Review of what people’s important to people, what they’re really missing, what they’re doing to cope, what they think they might do post isolation in the areas they are really missing/important to them and how your brand could help

How: Phone briefing, Tailor Pre-Work and Discussion guide to your business and brand, 2 x 45-minute Video conference interactive focus groups with up to 6 employees/consumers in each, or 3 x 30-minute client or executive interviews, Distillation of the findings and strategic direction.

Why: Deprivation studies are beneficial to understand what people value through what they miss, if they substitute it with if anything, how they feel about the substitution. We ask people what they might do in the future to understand how strongly they feel about the substitute or its elimination whilst acknowledging that it is hard for people to predict what they might actually do in 6 months’ time.

RECONNECT AND ALIGN PURPOSE & VALUES – EMPLOYEES & LEADERSHIP

What: Assessment of how individuals, teams, leaders, employees and the company as a whole is delivering against purpose and value, and identify action

How: Phone briefing, Tailor 10 Question Survey Monkey to your business and brand, 2 x 45-minute Video conference working sessions with up to 3 employees in each, or 3 x 30-minute executive interviews to run through responses, Distillation of the findings and strategic direction coming out of the sessions.

Why: Now is the time for employees to be aligned with purpose and values and consistently delivering against them. With employees dispersed and with additional pressure, we need to understand how well everyone is connecting with the purpose and values, their behaviours and actions and how they feel everyone else and the company as a whole is delivering against the purpose and values.

UNDERSTAND ALIGNMENT TO PURPOSE & VALUES – CUSTOMERS

What: Assessment of how well the company is aligning to purpose and values

How: Phone briefing, Tailor 10 Question Survey Monkey to your business and brand, 3 x 30-minute client/customer interviews or 2 x 45-minute mini groups with up to 3 consumers to run through responses, Distillation of the findings and strategic direction coming out of the sessions.

Why: In the current climate, it is important that brands are delivering against the purpose and values in ways that are relevant to the audience, credible from the brand, different to competitors and empathetic to the macro context. This will give us an idea of where there might be challenges.  

AUDIT MY BRAND HEALTH – CUSTOMER/CORPORATE/PRODUCT OR EMPLOYER BRAND

What: Review brand awareness, key image attributes, quality perception and loyalty; how well the brand positioning is represented across the 4-7Ps, every experience and touchpoint; and key brand performance indicators. Identify key areas for action.

How: Phone briefing, Tailor pre-work checklist of brand health measures to your business and brand, 2 x 45-minute Video conference working sessions with core team (back to back with 15-minute wellbeing break) to review responses, Distillation of the findings and strategic direction coming out of the session.

Why: It is important to continue to invest in long-term brand building whilst balancing with short-term activation. In challenging times, it is easy to slip into short-term activation that could damage the brand or, at best, see the brand equity decline. This session will set the path to better brand health.

LOOK TO THE FUTURE WITH OPTIMISM – BUSINESS OR BRAND STRATEGY

What: Review your business strategy or brand positioning and plans through a lens of optimism about the future. Identify where you are now, where you want to go, plans to get there, barriers and bridges.

How: Phone briefing, Tailor pre-work and discussion guide to your business and brand, 2 x 45-minute Video conference working sessions with core team (back to back with 15-minute wellbeing break), Distillation of the findings and strategic direction coming out of the session

Why: Having spent much time recently in responding, defending and coping with new ways of working, a shift in mindset is required. A session that you don’t have to think about planning but that is designed to give your team a fresh, objective and optimistic perspective, aware of but not weighed down by the realities. This provides a springboard for scenario planning. You can read more here: https://www.first5000.com.au/blog/the-future-is-bright-for-business-and-brands-through-the-lens-of-optimism/

ENCOURAGE INTEGRATED WELLBEING – CUSTOMER, CORPORATE AND/OR EMPLOYER BRAND

What: Review your organisation and/or brand through an integrated wellbeing framework for all stakeholders – customers and employees, partners and suppliers, community and shareholders. Identify key areas for action.

How: Phone briefing, Tailor pre-work and discussion guide to your business and brand, 2 x 45-minute Video conference working sessions with core team (back to back with 15-minute wellbeing break), Distillation of the findings and strategic direction coming out of the session

Why: We believe that integrated wellbeing was already gaining momentum, coronavirus has highlighted its importance and it is a viable way out of the current situation and into the future. It is multidimensional and each dimension has depth, so all brands and organisations have an opportunity to differentiate themselves within an integrated wellbeing framework. You can read more here. https://www.first5000.com.au/blog/time-to-thrive-creating-the-future-through-an-integrated-wellbeing-framework/

 

FEES, TERMS & CONDITIONS

·      Fee is $1,950 for an 8-hour day plus GST

·      Payable prior to commencement, in order to commit time and book dates into the calendar for phone briefing and video conference

·      This cost has been designed for this purpose. If you want to enquire about more days or a project, we will develop a costing based on the resource requirements and economies of scale.

·      For this purpose:

o   We’re offering high level, objective thinking and questioning, bringing 25 years of cross-sector, market and audience experience to the table; we won’t have the time to get under the skin of your business and brand which is how we’d usually work. If you want additional getting under the skin, we can agree on scope. 

o   Co-ordination of employees and/or customers is not included within the one day, it can be done by your team or we can scope additional time to take it off your plate

o   The survey monkey, questionnaires, checklists, discussions guides and stimulus are all pre-defined but will be tailored to your brand e.g. including your purpose and values

o   Most activities include some pre-work from your team or customers but we can look to minimise / eliminate that depending on your team resource capacity

o   Findings, actions and strategic direction involves distillation and articulation from the session, they are not strategic development. 

o   We can use Zoom or your own video conferencing facility

·      Our work adheres to client confidentiality and ownership of IP and data, respondent privacy, confidentiality and usage of information for this purpose only.

·      Full terms & conditions and privacy policy are available upon request

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