Process

Making promises that matter and consistently keeping them is the key to building trust and long-term valuable relationships.

We build brand promises people want to keep by aligning, engaging and activating employees, customers and key stakeholders throughout the process.

Our process has been tried and trusted over 24 years, evolving and adapting to market, industry, organisation and audience dynamics and requirements.

Whether you’re looking to build one master brand, your customer, corporate or employer brand, and/or all three brands the process works.

We’ve built brands from scratch and evolved current brands for Small, Medium and Large organisations.

START-UP & SMALL business

We simplify and streamline the process for small businesses, entrepreneurs and start-ups, working with your ideas to help you make them happen.

MEDIUM business, FRANCHISE business and GOVERNMENT organisations

Our process is designed for changing and growing businesses because we involve your people in the process, celebrate where you’ve come from and plan for where you want to be versus where you are now.

LARGE national and GLOBAL corporations

We’ve experience in working client-side as well as consulting for large complex organisations with multiple markets, profit areas and audiences – so we know how to put it into action.

We’re perfectionists who have learnt to love business and marketing for all its imperfections

We’ve learnt over the years that things don’t always run in a linear and ordered manner.
We can start anywhere, and go backwards, forwards, side ways.
We know how to achieve the key building blocks from wherever you are now.
We know where to cut corners if we have to, and where it would be detrimental.
We can strategise and post-rationalise.

From wherever you are now, we can help you reach where you want to go.

 

OUR PROCESS: 10 Steps to Brand and Marketing Success

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