ALIGNING PEOPLE AND BRANDS TO DRIVE
BUSINESS RESULTS AND RAISE BRAND VALUE
People and brands are your most valuable assets.
Research and successful brands demonstrate that aligning people – employees, customers and key stakeholders – and brands – employer, customer/product and corporate brands – drives business results and raises brand value.
Yet experience and research indicates that alignment is still low.
In this paper, we explore the research and build the rationale for One, people first, Brand.