Building
Brands
ENGAGING
PEOPLE

CREATING
VALUE

RESEARCH, STRATEGY & PLANNING
FOR CUSTOMER, CORPORATE AND EMPLOYER BRAND, COMMUNICATIONS AND EXPERIENCES

People and brands are your company’s most valuable assets.

Yet in many organisations their value is not realised due to lack of alignment: in the company’s and people’s purpose and values; between business, brand and employer brand strategies; between operational siloes; and between the promise the company is making to its employees, customers and stakeholders through its communications and their actual experiences.

We unlock value by engaging customers, employees and stakeholders to identify a distinctive, meaningful purpose, values and positioning.  We build and align corporate, customer and employer brands and value propositions, and integrate all communications and experiences. Ensuring your brand connects with and consistently delivers against its promise to your customers, employees and stakeholders.

We align objectives, strategies and activities, informed, inspired and imagined by primary and secondary, quantitative and qualitative research and workshops. Linking brand to business strategy and the bottom line to raise brand value and drive sustainable business results. 

We apply over 28 years’ experience to your business challenge, sharing our energy and insight to help you build, change and grow.

+ RESEARCH & WORKSHOPS + STRATEGY & PLANNING + STRATEGIC MARKETING + PERFORMANCE MONITORING & BRAND COUNSEL
QPR

Sumo has been on a journey of change and transformation, and getting clear on our brand purpose, our values, and our customer segments was essential to provide the foundations to rebuild. With Rachel’s input, guidance and support, we were able to build a brand platform and detailed customer segmentation that has enabled us to: innovate and stretch the brand into the grocery channel through the launch of the new Sumo Well range of nourish bowls; revitalise the company culture and employee experience and align the front-line customer and employee experience. Lawrence Mitchell, CMO Sumo Salad

ENGAGE
employees, customers and stakeholders

BUILD & ALIGN
purpose and values, employer, customer and corporate brands and value propositions

CREATE
distinctive brand idea, identity and creative platform

INTEGRATE
customer, employee and stakeholder communications and experiences

Content

customer acquisition

The cost of focussing on customer acquisition

Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenario You’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to

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