RESEARCH, STRATEGY & PLANNING
FOR CUSTOMER, CORPORATE AND EMPLOYER BRAND, COMMUNICATIONS AND EXPERIENCES
Yet in many organisations their value is not realised due to lack of alignment: in the company’s and people’s purpose and values; between business, brand and employer brand strategies; between operational siloes; and between the promise the company is making to its employees, customers and stakeholders through its communications and their actual experiences.
We unlock value by engaging customers, employees and stakeholders to identify a distinctive, meaningful purpose, values and positioning. We build and align corporate, customer and employer brands and value propositions, and integrate all communications and experiences. Ensuring your brand connects with and consistently delivers against its promise to your customers, employees and stakeholders.
We align objectives, strategies and activities, informed, inspired and imagined by primary and secondary, quantitative and qualitative research and workshops. Linking brand to business strategy and the bottom line to raise brand value and drive sustainable business results.
We apply over 28 years’ experience to your business challenge, sharing our energy and insight to help you build, change and grow.
Sumo has been on a journey of change and transformation, and getting clear on our brand purpose, our values, and our customer segments was essential to provide the foundations to rebuild. With Rachel’s input, guidance and support, we were able to build a brand platform and detailed customer segmentation that has enabled us to: innovate and stretch the brand into the grocery channel through the launch of the new Sumo Well range of nourish bowls; revitalise the company culture and employee experience and align the front-line customer and employee experience. Lawrence Mitchell, CMO Sumo Salad
ENGAGE
employees, customers and stakeholders
BUILD & ALIGN
purpose and values, employer, customer and corporate brands and value propositions
CREATE
distinctive brand idea, identity and creative platform
INTEGRATE
customer, employee and stakeholder communications and experiences
Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenario You’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to
Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith
With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for
