CONSUMER, CORPORATE AND EMPLOYER BRAND, COMMUNICATIONS AND EXPERIENCES
Yet in many organisations their value is not realised due to lack of alignment: in the company’s and people’s purpose and values; between business, brand and employer brand strategies; between operational siloes; and between the promise the company is making to its employees, customers and stakeholders through its communications and their actual experiences.
We unlock value by engaging, aligning and activating people around a distinctive, meaningful purpose, values and idea, building aligned business, brand and employer brand strategies, and integrating all communications and experiences. Ensuring your brand connects with and consistently delivers against its promise to your customers, employees and stakeholders.
We align objectives, strategies and activities, informed and inspired by primary, secondary and tertiary quantitative and qualitative research and data. Linking brand to business strategy and the bottom line to raise brand value and drive business results.
We apply over 25 years’ experience to your business challenge, sharing our energy and insight to help you build, change and grow.
+ RESEARCH & WORKSHOPS + STRATEGY & PLANNING + PERFORMANCE MONITORING & COACHING
He was particularly happy with the passion shown during the master plan presentation, your deep knowledge of their business and the industry and the consultative approach. – Happy client.
ENGAGE
employees, customers and stakeholders
BUILD & ALIGN
employer, consumer and corporate brands
CREATE
distinctive brand idea, identity and creative platform
INTEGRATE
customer, employee and stakeholder communications and experiences
The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to customers, employees and stakeholders. The reality (our survey) Our pulse survey indicates what the situation really looks like: There is
Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.” We ran a small scale “pulse” survey to have a look at
Overview: This is the follow up article to “Redefining data ecosystems for the data economy” written for First 5000. In this article we explore the value of a single data ecosystem technology – that integrates internal and external, structured and unstructured data, from legacy systems