Building Brands



Employee, customer and stakeholder research and workshops for brand, employer brand and responsible business, strategic marketing, value propositions, communications and experiences.

People and brands are your organisation’s most valuable assets.

Yet in many organisations their value is not realised due to lack of understanding and alignment between: the organisation’s and people’s purpose and values; business, brand and employer brand strategies; operational silos; and between the promise the organisation is making to its employees, customers and stakeholders through its communications and their actual experiences.


We unlock value by engaging customers, employees and stakeholders to identify a distinctive, meaningful purpose, values and positioning.  Involving people throughout the process, we build and align corporate, customer and employer brands and value propositions, and integrate all communications and experiences. This ensures your brand connects with and consistently delivers against its promise to your customers, employees and stakeholders.

We work closely with your team to build, align and integrate objectives, strategies and planned activities, informed and inspired by primary and secondary, quantitative and qualitative research and workshops. Through the process we connect people and brands to business strategy and the quadruple bottom line to create business, brand and stakeholder value. 

With over 28 years’ experience to apply to your business challenge, we share our insight and energy to help you build, change and grow.

Sumo has been on a journey of change and transformation, and getting clear on our brand purpose, our values, and our customer segments was essential to provide the foundations to rebuild. With Rachel’s input, guidance and support, we were able to build a brand platform and detailed customer segmentation that has enabled us to: innovate and stretch the brand into the grocery channel through the launch of the new Sumo Well range of nourish bowls; revitalise the company culture and employee experience and align the front-line customer and employee experience.


What we do

With our eyes on the quadruple bottom line – purpose, people, planet and profit – we engage people throughout the process to build and align business, brand and employer brand strategies that marry creative and commercial, evidence and experience. 

We provide your people with the plans and frameworks, coaching and ideation sessions to create initiatives and drive change across the business. 

Research and workshops to engage and understand employees, customers and stakeholders

Build and align purpose and values, business, brand, employer brand, marketing and sustainability strategy

Create organising idea, key messages and narrative, identity, culture and behaviours and creative platform

Brand, employer brand and marketing planning, customer, employee and stakeholder communications and experiences


What we think

Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.  


Sustainability inspires business, brand and employer brand transformation

Our managing director, Rachel Bevans, encourages seeking the goodness in your sustainability plan to inspire business, brand and employer brand transformation, whilst avoiding greenwashing. Written ...
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customer acquisition

The cost of focussing on customer acquisition

Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The ...
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Mind the gap: when people, brand and business are disconnected

Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent ...
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Create business, brand and stakeholder value

Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders to achieve healthier results.

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