Building Brands
ENGAGING PEOPLE

CREATING VALUE

RESEARCH, STRATEGY & PLANNING

Employee, customer and stakeholder research and workshops for brand, employer brand and responsible business, strategic marketing, value propositions, communications and experiences.

People and brands are your organisation’s most valuable assets.

Yet in many organisations their value is not realised due to lack of understanding and alignment between: the organisation’s and people’s purpose and values; business, brand and employer brand strategies; operational silos; and between the promise the organisation is making to its employees, customers and stakeholders through its communications and their actual experiences.

We unlock value by engaging customers, employees and stakeholders to identify a distinctive, meaningful purpose, values and positioning. Involving people throughout the process, we build and align corporate, customer and employer brands and value propositions, and integrate all communications and experiences. This ensures your brand connects with and consistently delivers against its promise to your customers, employees and stakeholders.

We work closely with your team to build, align and integrate objectives, strategies and planned activities, informed and inspired by primary and secondary, quantitative and qualitative research and workshops. Through the process we connect people and brands to business strategy and the quadruple bottom line to create business, brand and stakeholder value.

With over 28 years’ experience to apply to your business challenge, we share our insight and energy to help you build, change and grow.

Sumo has been on a journey of change and transformation, and getting clear on our brand purpose, our values, and our customer segments was essential to provide the foundations to rebuild. With Rachel’s input, guidance and support, we were able to build a brand platform and detailed customer segmentation that has enabled us to: innovate and stretch the brand into the grocery channel through the launch of the new Sumo Well range of nourish bowls; revitalise the company culture and employee experience and align the front-line customer and employee experience.

LAWRENCE MITCHELL, CMO SUMO SALAD

What we do

With our eyes on the quadruple bottom line – purpose, people, planet and profit – we engage people throughout the process to build and align business, brand and employer brand strategies that marry creative and commercial, evidence and experience.

We provide your people with the plans and frameworks, coaching and ideation sessions to create initiatives and drive change across the business.

Engage

Research and workshops to engage and understand employees, customers and stakeholders

Build & Align

Build and align purpose and values, business, brand, employer brand, marketing and sustainability strategy

Create

Create organising idea, key messages and narrative, identity, culture and behaviours and creative platform

Integrate

Brand, employer brand and marketing planning, customer, employee and stakeholder communications and experiences

Content

What we think

Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.

brand

Rethink Growth: Identifying Strategic Opportunities

It was only 5 years ago that various bodies across Europe, UK, US and Australia redefined the purpose of a company from a focus on ...

alignment

Employer Brand: People and Marketing Teams Working Together

Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to ...