CORPORATE, CONSUMER & GOVERNMENT BRANDS
RESEARCH, BRAND POSITIONING, EMPLOYER BRAND/CULTURE & EX & STRATEGY PLANNING
RESEARCH, BRAND POSITIONING & ALIGNMENT, EMPLOYER BRAND/EX
RESEARCH, BRAND STRATEGY & ALIGNMENT, EMPLOYER BRAND/EX, CREATIVE PLATFORM
[with The Hallway]
BRAND & RESEARCH PLANNING, ALIGNMENT & INTEGRATION [Client]
RESEARCH,
BRAND POSITIONING, ALIGNMENT, DESIGN & COMMUNICATIONS
[with Radley Yeldar]
RESEARCH, PROPOSITION, BRAND ALIGNMENT & COMMUNICATIONS [with COBE]
RESEARCH,
BRAND POSITIONING, ALIGNMENT & INTEGRATION
[with McCann]
ROADMAP, RESEARCH, CUSTOMER JOURNEY & COMMUNICATIONS [with The Brand Agency]
RESEARCH & PLANNING, BRAND REPOSITIONING - AUSTRALIA, GLOBAL & ASIA
[Client & Flamingo]
RESEARCH,
BRAND POSITIONING, ALIGNMENT & COMMUNICATIONS
[with The Folk]
BRAND POSITIONING, INNOVATION, DESIGN & COMMUNICATIONS [with Dragon]
BRAND & RESEARCH PLANNING, INNOVATION, DESIGN & SUSTAINABILITY - FOOD, HAIR CARE, LAUNDRY [Client & Flamingo, Dragon, Blue Marlin]
RESEARCH, BRAND POSITIONING & ALIGNMENT [with McCann]
BRAND STRATEGY, DESIGN & COMMUNICATIONS [with Radley Yeldar]
BRAND CREATION NEWS.COM.AU
[Client]
RESEARCH, BRAND POSITIONING, ALIGNMENT & COMMUNICATIONS [with Radley Yeldar]
BRAND & RESEARCH PLANNING, DESIGN & INNOVATION [with Flamingo & Dragon]
ROADMAP, BRAND & RESEARCH PLANNING, & CREATIVE PLATFORM [with McCann]
I see Rachel as a well balanced marketeer with passion, real energy and commitment. She has a nice balance between thinking / strategic and action orientation, a very good instinctive feel for the consumer / consumer insight and has very good ideas about how to creatively work with the consumer in putting together a marketing plan.
Tim Dewey, International Marketing Director, William Grant & Sons
SME, ENTREPRENEUR & PERSONAL BRANDS
Cred Jewellery
BRAND REVITALISATION
Research & workshops
Brand strategy
Identity
Communications
with Radley Yeldar
Australian Fitness Network
BRAND REVITALISATION
Research & workshops
Brand strategy
Brand architecture
Identity
Communications
Experiences
Ongoing consulting
Coaching
fitnessU
BRAND REVITALISATION
Workshops
Brand strategy
Brand identity
Marketing planning
Communications
Experiences
Ongoing consulting & coaching
Mineler
BRAND CREATION
Research
Brand strategy
Brand identity*
Marketing planning
Communications planning
*Red Meets Blue
Larktale
BRAND CREATION
Research
Brand strategy
Brand architecture & naming
Brand identity*
Marketing planning
Communications planning
*SD Creative
Raymond Neto
BRAND REVITALISATION
Brand strategy
Brand architecture
Brand identity*
Marketing planning
Communications*
*Smart Robbie
Zestify Personal
Training
BRAND CREATION
Brand strategy
Brand identity*
Marketing planning
Communications*
Ongoing coaching
*Smart Robbie
The Kind Tribe
BRAND CREATION
Brand blueprint
Vision and values
Proposition
Personality
Brand idea
Manifesto
Brand criteria
Key messages
Customer profiles
Rachel was quick to understand what we wanted to achieve and devise a process that met our needs. Through workshops, strategy development and ongoing consultancy, Rachel has provided strong strategic direction for the Mineler brand and business, our employees and agencies, to facilitate attracting investors and members and meeting our objectives. Paul Faix, Founder, Mineler