Brands
Corporate, Consumer & Government Brands
BRAND EVOLUTION: Research, Brand Positioning & Alignment, Employee Value Proposition & Engagement
BRAND REVITALISATION: Brand, Research & Media Planning, Employee Value Proposition, Alignment & Integration Across The Experience [Client]
BRAND EVOLUTION:
Research, Brand Positioning & Planning, Marketing Strategy – Australia, Global & Asia [Client & Flamingo]
BRAND & INNOVATION: Brand & Research Planning, Innovation, Design & Sustainability – Food, Hair Care, Laundry [Client & Flamingo, Dragon, Blue Marlin]
BRAND CREATION: Brand Positioning, Marketing Strategy, Media Planning for News.com.au [Client]
BRAND REVITALISATION:
Research, Brand Positioning & Architecture, Employer Brand, Culture & Employee Experience
BRAND EVOLUTION:
Research, Brand/Employer Brand Positioning, Identity & Communications [Radley Yeldar]
BRAND CREATION: Research, Market Opportunity, Brand Positioning, Service Proposition & Communications [with The Folk]
BRAND PLATFORM: Research, Brand/Employer Brand Positioning, Alignment & Integration Across the Business [with McCann]
BRAND EVOLUTION: Research, Brand/Employer Brand Positioning, Alignment & Communications [with Radley Yeldar]
BRAND REVITALISATION: Research, Brand/Employer Brand Positioning, Brand & Marketing Strategy & Planning, Creative Platform [with the hallway]
CUSTOMER VALUE PROPOSITION: Research, Strategy & Planning, Customer Segmentation, Journey Mapping & Experience [with Cobe]
BRAND & INNOVATION: Brand Positioning, Innovation, Design & Brand Experience for Ballantine’s, Cruzan Rum, Level Vodka [with Dragon]
BRAND & INNOVATION: Brand
Research, Strategy & Planning, Design & Innovation for Dove Chocolate, Skittles, Starburst, Lockets [with Flamingo & Dragon]
BRAND REVITALISATION: Brand Strategy, Design & Communications [with Radley Yedler]
CUSTOMER VALUE PROPOSITION: Cyber Security Advisory – Research, Strategy & Planning, Customer Segmentation, Journey Mapping & marketing
BRAND EVOLUTION: Research, Brand/Advisor Brand Positioning, Alignment & Integration Across The Experience [with McCann]
BRAND ROADMAP: Research, Strategy & Planning, Customer Journey & Communications [with The Brand Agency]
BRAND ROADMAP: Brand & Research Strategy & Planning, Creative Platform [with McCann]
EMPLOYER BRAND CREATION: Employer Brand & Employee Value Proposition [with The Folk]
RESEARCH, BRAND POSITIONING & ALIGNMENT, EMPLOYER BRAND/EX
RESEARCH, BRAND POSITIONING, EMPLOYER BRAND/CULTURE & EX & STRATEGY PLANNING
RESEARCH, BRAND STRATEGY & ALIGNMENT, EMPLOYER BRAND/EX, CREATIVE PLATFORM
[with The Hallway]
CUSTOMER SEGMENTATION, VALUE PROPOSITION, JOURNEY MAPPING & MARKETING PLAN FOR CYBER SECURITY ADVISORY
BRAND & RESEARCH PLANNING, ALIGNMENT & INTEGRATION [Client]
RESEARCH,
BRAND POSITIONING, ALIGNMENT, DESIGN & COMMUNICATIONS
[with Radley Yeldar]
RESEARCH, PROPOSITION, BRAND ALIGNMENT & COMMUNICATIONS [with COBE]
RESEARCH,
BRAND POSITIONING, ALIGNMENT & INTEGRATION
[with McCann]
ROADMAP, RESEARCH, CUSTOMER JOURNEY & COMMUNICATIONS [with The Brand Agency]
RESEARCH & PLANNING, BRAND REPOSITIONING - AUSTRALIA, GLOBAL & ASIA
[Client & Flamingo]
RESEARCH,
BRAND POSITIONING, ALIGNMENT & COMMUNICATIONS
[with The Folk]
BRAND POSITIONING, INNOVATION, DESIGN & COMMUNICATIONS [with Dragon]
EMPLOYER BRAND & EMPLOYEE VALUE PROPOSITION [with The Folk]
BRAND & RESEARCH PLANNING, INNOVATION, DESIGN & SUSTAINABILITY - FOOD, HAIR CARE, LAUNDRY [Client & Flamingo, Dragon, Blue Marlin]
RESEARCH, BRAND POSITIONING & ALIGNMENT [with McCann]
BRAND STRATEGY, DESIGN & COMMUNICATIONS [with Radley Yeldar]
BRAND CREATION NEWS.COM.AU
[Client]
RESEARCH, BRAND POSITIONING, ALIGNMENT & COMMUNICATIONS [with Radley Yeldar]
BRAND & RESEARCH PLANNING, DESIGN & INNOVATION [with Flamingo & Dragon]
ROADMAP, BRAND & RESEARCH PLANNING, & CREATIVE PLATFORM [with McCann]
I see Rachel as a well balanced marketeer with passion, real energy and commitment. She has a nice balance between thinking / strategic and action orientation, a very good instinctive feel for the consumer / consumer insight and has very good ideas about how to creatively work with the consumer in putting together a marketing plan.
TIM DEWEY, INTERNATIONAL MARKETING DIRECTOR, WILLIAM GRANT & SONS
SME, Start-up and Personal Brands
BRAND EVOLUTION: Research, Brand & Marketing Strategy; Identity by Radley Yeldar
BRAND REVITALISATION: Research, Brand & Marketing Strategy & Planning, Culture, Identity by Novu Creative
BRAND EVOLUTION: Research, Brand & Marketing Strategy & Planning, Naming, Identity by Novu Creative
BRAND REVITALISATION: Brand Strategy; Identity & Website by Smart Robbie
BRAND CREATION: Research, Brand & Marketing Strategy & Planning, Naming, Identity by SD Creative
BRAND CREATION: Research, Brand & Marketing Strategy & Planning, Identity by Red Meets Blue
BRAND CREATION: Research, Brand & Marketing Strategy & Planning, Identity & Website by Smart Robbie
BRAND EVOLUTION: Brand Strategy & Architecture, Naming
BRAND EVOLUTION: Research, Brand & Marketing Strategy & Planning
Rachel was quick to understand what we wanted to achieve and devise a process that met our needs. Through workshops, strategy development and ongoing consultancy, Rachel has provided strong strategic direction for the Mineler brand and business, our employees and agencies, to facilitate attracting investors and members and meeting our objectives.
PAUL FAIX, FOUNDER, MINELER
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders and achieve healthier results.
