Our Story

People and brands are your company’s most valuable assets.

We’re the brand consultancy that takes the healthy approach to building brands: engaging, aligning and activating people throughout the process to ensure your brand connects with and consistently delivers against its promise to your customers, employees and stakeholders.

We believe that only brands and people that are healthy – aligned, engaged, activated – inside and out, have the energy to drive behaviour change, brand value and business results.

People first

People – customers, employees, stakeholders – tend to align themselves with others people, brands and businesses with similar or desirable purpose and values that have meaning to them. They look to such brands to understand them, solve their problems, meet or anticipate their (unmet) needs and make their lives a little better.

Research indicates that when consumers are aligned with a brand, they give it twice as much share of wallet as those who are not aligned but familiar with that same brand. When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.