Managing Director, Strategy & Planning
Rachel is a business-to-brand strategist and researcher, strategic marketer and business director with over 28 years’ experience understanding and motivating people to transform organisations to be brand-driven and human-centric.
Her experience spans local, regional and global roles: marketing in Unilever, News Limited, Glenfiddich and Westpac; and consulting in brand, design and innovation, research and advertising agencies.
Rachel has participated in the health and wellbeing agenda throughout her life, evident in her energy and enthusiasm, motivation philosophy and principles, and workshop tools and techniques.
Our business model
Rachel is your primary point of contact for driving the project and leading research, strategy and planning. She operates in a project, freelance or contract capacity, working with your team and agencies, to engage employees, customers and stakeholders across and outside the organisation.
We scale up quickly to manage larger projects and activate across touch-points with our network of trusted independent associates and agencies across: design, art direction, copywriting, quantitative and qualitative research partners, behavioural science, sustainability, digital media, WordPress website design and production, public relations.
Our way of working ensures the people capacity, capability and culture meets your needs.
Bachelor of Business, Major in Marketing, University of South Australia
Certified Practicing Marketer & Fellow, Australian Marketing Institute (FAMI CPM)
Qualified Professional Researcher and Member of The Research Society (QPR)
Advanced Certificate in Market & Social Research (MRS UK)
Certificate in Employer Brand Leadership (CEBL)
Certificate in Blue Ocean Strategy (Kim & Mauborgne)
Certified Sustainability (ESG) Practitioner (CSE)
Certificate for Behavioural Economics (Rory Sutherland via 42Courses)
Certificate in Digital Marketing (ADMA)
Member of Employer Branding Global Community (EB
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders to achieve healthier results.