Our Purpose is to help business, brands and people be healthier, inside and out.
We are guided by our purpose and values and seek clients, partners and suppliers who are aligned:
Motivating change: Building a vision and making it happen is about involving people in the process, developing strategies for direction, plans for action, frameworks to follow. It’s about having the courage to stand up for what you believe in and persistence to see it through.
Curiosity: Seeking the truth is about asking questions, observing and understanding, experiencing things first hand and through the eyes and ears of others, looking for new ideas and ways from different perspectives, joining the dots and building hypotheses to explore, validate, test, fail and learn.
Belief: Only people who believe in your business, brand and people can truly enthuse and enliven employees, customers and stakeholders through challenge and change. It’s about honesty, mutual respect and only making promises against which you can credibly deliver.
Key beliefs that underpin our thinking:
The purpose of a company is to engage all its stakeholders in shared and sustained value creation.
“In creating such value, a company serves not only its shareholders, but all its stakeholders – employees, customers, suppliers, local communities and society at large. The best way to understand and harmonise the divergent interests of all stakeholders is through a shared commitment to policies and decisions that strengthen the long-term prosperity of a company.” Davos Manifesto 2020: The Universal Purpose of a Company in the Fourth Industrial Revolution
Purpose drives the triple bottom line: People, Planet and Profit
“Companies can win on brand alignment and focus on customer retention to gain market share, as long as Purpose is infused throughout an organisation and then leveraged to connect with customers and other stakeholders.” BCorp
“Brands with purpose grow, companies with purpose last, and people with purpose thrive. Unilever
Working towards the goal that every human has what they need to thrive within planetary boundaries
Kate Raworth, Doughnut Economics “Thriving means our wellbeing lies in balance. We know it so well in the level of our body. This is the moment we are going to connect bodily health to planetary health.”
Paul Polman, Co-founder Imagine “We’re all discovering the shortcomings of our economic system and the consequences when people’s health and planetary health are not in sync. When too many are not benefiting from any safety net or are simply left behind.”
Jacinda Ahern, Prime Minister New Zealand “We’re embedding that notion of making decisions that aren’t just about growth for growth’s sake, but how are our people faring?” Ardern said. “How is their overall well-being and their mental health? How is our environment doing? These are the measures that will give us a true measure of our success.”
Creating the Future through an Integrated Wellbeing Framework. Every economy, business and brand, and individual needs an integrated wellbeing framework to balance physical, mental/emotional, social/cultural, financial and environmental wellbeing.