Our Purpose and Values

Our Purpose and values

Our purpose

Our purpose is to help business, brands and people be healthier, inside and out. 

Our values

Motivating change: Building a vision and making it happen is about involving people in the process, developing strategies for direction, plans for action, frameworks to follow. It’s about having the courage to stand up for what you believe in and persistence to see it through. 

Perpetual curiosity: Seeking the truth is about asking questions, observing and understanding, experiencing things first hand and through the eyes and ears of others, looking for new ideas and ways from different perspectives, joining the dots and building hypotheses to explore, validate, test, fail and learn.

Belief that enlivens: Only people who believe in your business, brand and people can truly enthuse and enliven employees, customers and stakeholders through challenge and change. It’s about honesty, mutual respect and only making promises against which you can credibly deliver.

Responsible growth: We build strategies to meet the needs of all stakeholders – customers, employees, the business, communities and the environment. In creating sustainable value for all stakeholders, the three aspects below underpin our thinking.

Creating sustainable value for all stakeholders

The purpose of a company is to engage all its stakeholders in shared and sustained value creation 

“In creating such value, a company serves not only its shareholders, but all its stakeholders – employees, customers, suppliers, local communities and society at large. The best way to understand and harmonise the divergent interests of all stakeholders is through a shared commitment to policies and decisions that strengthen the long-term prosperity of a company.” Davos Manifesto 2020: The Universal Purpose of a Company in the Fourth Industrial Revolution

Purpose drives the triple bottom line: People, Planet and Profit

“Companies can win on brand alignment and focus on customer retention to gain market share, as long as Purpose is infused throughout an organisation and then leveraged to connect with customers and other stakeholders.”  BCorp

“Brands with purpose grow, companies with purpose last, and people with purpose thrive. Unilever 

Working towards the goal that every human has what they need to thrive within planetary boundaries

Kate Raworth, Doughnut Economics “Thriving means our wellbeing lies in balance. We know it so well in the level of our body. This is the moment we are going to connect bodily health to planetary health.”

Paul Polman, Co-founder Imagine “We’re all discovering the shortcomings of our economic system and the consequences when people’s health and planetary health are not in sync. When too many are not benefiting from any safety net or are simply left behind.”

Jacinda Ahern, Prime Minister New Zealand “We’re embedding that notion of making decisions that aren’t just about growth for growth’s sake, but how are our people faring?” Ardern said. “How is their overall well-being and their mental health? How is our environment doing? These are the measures that will give us a true measure of our success.”

United Nations. At the UN Sustainable Development Summit in 2015, world leaders adopted the 2030 Agenda for Sustainable Development, which includes 17 Sustainable Development Goals (SDGs) to end poverty, fight inequality and injustice, and tackle climate change by 2030. No matter how big or small, and regardless of industry, all organisations can contribute to the SDGs. 

Creating the Future through an Integrated Wellbeing Framework. Every economy, business, brand and individual needs an integrated wellbeing framework to balance physical, mental/emotional, social/cultural, financial and environmental wellbeing.


Platinum supporter of aeromedical organisation, CareFligh

Part of the Ellen MacArthur Foundation community working towards a Circular Economy

Part of the DEAL (Doughnut Economics Action Lab) Community

Member of NENA New Economy Network Australia 

Member of Wellbeing Economy Alliance

Supporter of Not Business As Usual

Create business, brand and stakeholder value

Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders and achieve healthier results.

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