What is it and why is it important?
The initial audit involves reviewing what your business, brand and employer brand has been doing across objectives, strategy and execution, and alignment between business, brand and employer brand.
The analysis involves conducting an assessment of your business, brand and/or employer brand health against key metrics. We analyse what your brand has been doing against your performance to understand the drivers and/or barriers to performance across the business. This enables us to provide you with recommendations and priorities on what you need to do to move forward.
We do this:
The strength of your business, brand and/or employer brand serves to attract or deter customers and employees, partners and suppliers, investors and influencers – whether you’ve defined it or not!
When you build equity in your brand, it lowers business risk, increases the opportunity to charge a higher price and adds value to your business.
It is worthwhile taking some time to think about your business, brand and employer brand health prior to preparing your business, brand and employer brand strategies and plans for the future so you understand the drivers and barriers to performance and head in the right direction!
How we go about it
It will depend on the size of your business, how long you’ve been operating and how much information and analysis you’ve already done to determine the level of detail we need to go into.
A more comprehensive audit and analysis includes:
From the audit and analysis, key findings are distilled into a report, surfacing the key challenge and opportunity for the business, brand and/or employer brand. We identify information gaps and provide recommendations on what needs to be done and priorities.
We’ve done this for:
Our Managing Director, Rachel Bevans, has loads of prior experience in this area working client-side for Hovis, Glenfiddich Single Malt Whisky, Westpac, Unilever and news.com.au.
Do you have what it takes to succeed? Here are ten questions to ask in a high-level business and brand strategy audit. THBC BUSINESS BRAND STRATEGY AUDIT
Please contact us to discuss further what we can do for you.