Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2,...

First appearing in First5000 Why are humans orchestrating less than optimal human experiences?  Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where did it all go...

If you’ve been listening over the last few months/years, you’ll likely have noticed my increasing frustration at the state of marketing and influencers trying to carve their niche. I don’t understand why people keep battling brand vs CX (customer experience) when CX is part of...

The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to customers, employees and stakeholders. The reality (our survey) Our pulse survey indicates what the situation really looks like: There is a gap of...

Overview: This is the follow up article to "Redefining data ecosystems for the data economy" written for First 5000. In this article we explore the value of a single data ecosystem technology - that integrates internal and external, structured and unstructured data, from legacy systems...