Brand as business isn’t new. Brand equity can be built without the business behind it, but it will be found out and won’t last. And AI isn’t changing what builds a brand, but it does make you think harder about how your brand shows up across the ecosystem. It makes the gaps visible, and your
The brand-led, multi-stakeholder ecosystem Read More »
Definition We define the employer brand as how people perceive and experience the organisation as an employer. It is not just for employees but customers, investors, communities and society as a whole. Some organisations just think about it in terms of recruitment advertising – we don’t. It is the employee value proposition (promise) and experience
Why Your Organisation Needs an Employer Brand Read More »
In most M&A integrations, the financial model gets all the attention while the brand becomes a redesign project after the fact. According to a study analysing over 40,000 acquisitions across 40 years, 70% to 75% of deals fail to achieve their stated objectives, with strategic misalignment posing a risk throughout the deal lifecycle. Intentionally using
M&A: ESTABLISH GOALPOSTS FOR ALIGNMENT EARLY Read More »
Managing Director, Rachel Bevans, provides our perspective on the findings from Edelman’s Trust Barometer 2026 and key takeaways for aligning people, brands and business for healthier results. Living in your bubble is a protection mechanism. It allows individuals to create a controlled, predictable, and comfortable environment to manage stress, anxiety, fear and distrust. These bubbles
From Division to Cohesion: Aligning people, brands and business Read More »
The modern world is defined by constant and rapid change – driven by technology, global markets, geopolitical events and shifting social expectations. As organisations and the markets in which they operate change and grow, your brand provides a steady compass to guide business strategies and initiatives. But is your brand fit for purpose? We’ve identified
Brand is your Compass to Navigate Change Read More »
Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand. There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does
Employer Brand: People and Marketing Teams Working Together Read More »
Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight
Mind the gap: when people, brand and business are disconnected Read More »
The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight
CareFlight: Building brand reputation and trust Read More »
Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that
IQumulate: Building a sustainable business and brand Read More »
Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short
IQumulate: Empowerment, trust and agility Read More »
