Does your brand identity help or hinder achieving your objectives?
7. Brand identity Your brand identity can have a significant influence on achieving your objectives or not. Firstly, it needs to reflect your brand idea. Colours, shapes, fonts, imagery, tone of voice and language, sensory experience and your name all say something about your brand, Make sure it represents what your brand stand for to customers, […]
Does your brand identity help or hinder achieving your objectives? Read More »