Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight […]
Mind the gap: when people, brand and business are disconnected Read More »
2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,
Reset: 10 Themes Driving Brands & Business into the Next Decade Read More »
7. Brand identity Your brand identity can have a significant influence on achieving your objectives or not. Firstly, it needs to reflect your brand idea. Colours, shapes, fonts, imagery, tone of voice and language, sensory experience and your name all say something about your brand, Make sure it represents what your brand stand for to customers,
Does your brand identity help or hinder achieving your objectives? Read More »
We shared with First 5000 our latest thinking on placing wellbeing at the heart of the employer brand. Having recently worked with SUMO Salad on developing their positioning for and aligning their customer, corporate and employer brands, we’ve used this as a case study to prove the point. http://www.first5000.com.au/blog/put-employee-well-heart-brand-healtheir-results/ Full blog here: Embedding employee wellbeing
Fuelling greatness for SUMO means employee wellbeing at the heart of the brand Read More »
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole. In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you
In the face of divisive beliefs and behaviour, brands bring unity Read More »
Be distinctive. Be meaningful. Be consistent. A #healthybrand has a distinctive brand identity – naming and architecture; visual, verbal, sensorial and behavioural identity – that reflects what you stand for and is consistently represented across everything you are say and do. So that people can easily find your brand amongst the clutter, associate meaning and
How healthy is your brand? #4 Read More »
Owner, head trainer and lifestyle educator, Robyn Foy, identified a gap in the market for encouraging mature women to improve their personal wellbeing. Offering research-based information and customized training programs, Zestify Personal Training delivers online packages with personal encouragement and support by phone, email and skype, optional face-to-face consultations in Eastern Sydney and a
Encouraging mature women to Zestify your life Read More »
We’re proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation – the fitness industry’s first Diploma of Leadership, Coaching and Mentoring. In a world where obesity, diabetes and depression are increasing, good health is desirable but many people are talking the talk but not
Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts. Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and innovation – Mineler encourages collaboration to open up opportunities
Discover Mineler: the global digital mining marketplace Read More »
Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown a nd Rockdale, and Pro-trainer for fitnessU. Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged – it takes effort and discipline, setting goals and
Raymond Neto takes it to the next level Read More »
