Why quantitative research?
Seek quantitative research when you need to quantify your problem by collecting data from relatively large sample and, in particular, if the findings need to be statistically representative of the population and statistically significant when comparing data (noting that not all quantitative research is statistical).
Quantitative research is great for understanding who, what, when, where and how many at a superficial, more rational level. It’s less useful for understanding why and the deeper, more emotional responses that we gather in qualitative research. The questions are more structured and standardised so every person answers the same questions. This means the data is more reliable than qualitative research. However, you don’t have the opportunity to explore further.
For example, you might collect data on the demographics of who is buying from the category, what products they are buying, when they are buying it, where they are buying it and how many they are buying. You may ask an open-ended question about why they bought that product, but you’re not there to dig any deeper to understand more than that initial rational response, the context, feelings and emotions behind that response.
How we go about it
We work in a number of different ways:
Ask us about these examples:
Code of Professional Behaviour
As Qualified Professional Researcher and member of The Research Society, we are bound by our Code of Professional Behaviour to carry out research activities in a professional and ethical manner, with particular focus on protecting the respondent.
Upon receipt of your brief, we will scope the proposal with recommended research design, methodology and sample. To scope, we ask for your best attempt at the information below in however we understand you may not know all the information yourself, or as part of a larger brand or employer brand project it hasn’t been defined yet. Most of these areas we will help you define more tightly through the process, in particular the problem and sample.
When you’re briefing us, please include your best attempt at the following:
We will look at your brief and recommend the most effective combination of secondary and primary research, qualitative and quantitative research, creative solutions and collaborative partners to meet your needs.
Please contact us to discuss further what we can do for you.