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The Future is Bright for Business and Brands: Optimism Attracts

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands. Optimism Attracts In building brands that attract, retain and engage customers, employees and stakeholders to drive business results and raise brand value, we seek to achieve […]

The Future is Bright for Business and Brands: Optimism Drives Long-term Value

Leave a Comment / brand, brand strategy, consumer understanding, employer brand, marketing, purpose & values, research, strategy / By Rachel Bevans

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands. Optimism Drives Long-term Value With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in

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