Look for research on what employees want from their workplace and much is based on the internal drivers of the employee experience, such as work/life balance, training and career opportunities, culture and work environment, safety and wellbeing, salary and benefits. Few consider the external environment. But employees are people, and people are impacted by the polycrisis – […]
How the polycrisis impacts your employer brand Read More »
Sustainability isn’t one line on a survey – it’s a range of attributes, behaviours and ways of living that consumers may not even consider as ‘sustainable.’ Critics say sustainability isn’t a real decision driver: ask consumers if it’s important and they don’t behave as if it is (the say-do gap); ask them to rank what
Beyond the Survey: How Sustainability Actually Shows Up in People’s Lives Read More »
Managing Director, Rachel Bevans, provides our perspective on the findings from Edelman’s Trust Barometer 2026 and key takeaways for aligning people, brands and business for healthier results. Living in your bubble is a protection mechanism. It allows individuals to create a controlled, predictable, and comfortable environment to manage stress, anxiety, fear and distrust. These bubbles
From Division to Cohesion: Aligning people, brands and business Read More »
Josh Bersin is known for his work in employee experience including his latest book “Irresistible: The Seven Secrets of the World’s Most Enduring, Employee-Focused Organizations.” In his webinar this week on “Market Trends 2025: AI, HR and What’s next in 2026”, Bersin identified that there are so many opportunities for people to reinvent themselves in
Defining growth for the future of work Read More »
The modern world is defined by constant and rapid change – driven by technology, global markets, geopolitical events and shifting social expectations. As organisations and the markets in which they operate change and grow, your brand provides a steady compass to guide business strategies and initiatives. But is your brand fit for purpose? We’ve identified
Brand is your Compass to Navigate Change Read More »
It was only 5 years ago that various bodies across Europe, UK, US and Australia redefined the purpose of a company from a focus on delivering profits for shareholders to creating long-term sustainable value for all stakeholders. Around the same time, New Zealand was in the press for its Wellbeing Budget, ex-Unilever Paul Polman and
Rethink Growth: Identifying Strategic Opportunities Read More »
Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand. There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does
Employer Brand: People and Marketing Teams Working Together Read More »
Our managing director, Rachel Bevans, encourages seeking the goodness in your sustainability plan to inspire business, brand and employer brand transformation, whilst avoiding greenwashing. Written for First 5000. Stakeholder demand for organisations to be responsible is increasing We’re now living in the decade towards 2030 UN Sustainable Development Goals, and with COP26 literally around the
Sustainability inspires business, brand and employer brand transformation Read More »
Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenario You’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to login to your account and see exactly the same package
The cost of focussing on customer acquisition Read More »
Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight
Mind the gap: when people, brand and business are disconnected Read More »
