Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form - aligning customers, employees and...

Part 1 of 3 in "The Future is Bright for Business and Brands", a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Drives Long-term Value   With communities, the environment and the economy all negatively impacted by recent events, the...

Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2,...

8. Your brand-customer experienceEach area of the brand-customer experience or marketing mix contributes to your objectives- Product, range, packaging and innovation cycle- Service proposition and innovation cycle- Price and promotional pricing- Place/Distribution- Place/Store & Online environments- People- ProcessWhat do you need to do differently in order to achieve...