Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2,...

8. Your brand-customer experienceEach area of the brand-customer experience or marketing mix contributes to your objectives- Product, range, packaging and innovation cycle- Service proposition and innovation cycle- Price and promotional pricing- Place/Distribution- Place/Store & Online environments- People- ProcessWhat do you need to do differently in order to achieve...