2. Establish performance measures and process Once you’ve set objectives, you need to make sure you have set performance measures and process for measuring and actioning. Performance measures What are you measuring? Brand equity, engagement, lead conversions to enquiry, sales value or volume. Process How often, who is responsible for which objectives, what are the reporting […]
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During January, we’ll focus on developing objectives and what you’ll need to action to achieve the objectives.. Each business is in its own unique situation so this is not a linear process and you may not need to action all of the elements. 1. Set objectives not subjectives. The point of setting objectives is to have something to work
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The healthy brand links brand to bottom line: 1. Identify KPIS, measures and monitoring process up front 2. Link KPIS to strategy and activity via horizon plan, annual marketing plan, customer journey and indicative conversion expectations 3. Review performance as relevant: 3 hours (execution/media timing), 3 days (execution/media placement), 3 months (creative strategy/media plan), 6-12 months (brand strategy –
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