2. Establish performance measures and process
Once you’ve set objectives, you need to make sure you have set performance measures and process for measuring and actioning.
What are you measuring? Brand equity, engagement, lead conversions to enquiry, sales value or volume.
How often, who is responsible for which objectives, what are the reporting requirements, who is developing the commentary, implications and actions, who needs to be involved in the discussion, who approves the actions and who is responsible for ensuring actions are completed?