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19 Jun Engaging comms: Westpac – Live life with a field force

Posted at 19:03h in customer journey, direct marketing, health, fitness & wellness, marketing
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What a brilliant piece of DM (direct mail)! This is one of the best I've seen. Having picked it up from the front, I nearly threw it out at the post office and then I saw the back through the nearly full DL clear window.  Not...

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