health, fitness & wellness

Les Mills: Uncertainty provides opportunity

Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise […]

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integrated wellbeing framework

Time to Thrive: Creating the Future through an Integrated Wellbeing Framework

An integrated wellbeing framework, whether Wellbeing Budget, Doughnut Economics or a version thereof, that integrates physical, mental and emotional, social, financial and environmental wellbeing, provides a better balanced scorecard and platform for positive action by governments, businesses, brands and individuals alike. Is this the platform that will shift us from survive to thrive and set

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Fuelling greatness for SUMO means employee wellbeing at the heart of the brand

We shared with First 5000 our latest thinking on placing wellbeing at the heart of the employer brand. Having recently worked with SUMO Salad on developing their positioning for and aligning their customer, corporate and employer brands, we’ve used this as a case study to prove the point.  http://www.first5000.com.au/blog/put-employee-well-heart-brand-healtheir-results/ Full blog here: Embedding employee wellbeing

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Education is more powerful than medication: 10 critical factors for healthy fat loss

I was fortunate to have attended and presented at FILEX 2016 Convention in Melbourne over the weekend. Imagine being surrounded by the energy of 2000 fitness leaders and subject experts who individually are committed to making themselves, their clients and the nation a fitter and healthier place. Coming together once a year to improve and

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Encouraging mature women to Zestify your life

Owner, head trainer and lifestyle educator, Robyn Foy, identified a gap in the market for encouraging mature women to improve their personal wellbeing.   Offering research-based information and customized training programs, Zestify Personal Training delivers online packages with personal encouragement and support by phone, email and skype, optional face-to-face consultations in Eastern Sydney and a

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Empowering Lasting Behaviour Change in fitness and good health: Australian Fitness Network's Diploma of Leadership, Coaching and Mentoring

We’re proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation – the fitness industry’s first Diploma of Leadership, Coaching and Mentoring.  In a world where obesity, diabetes and depression are increasing, good health is desirable but many people are talking the talk but not

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Leaders keep learning at FILEX2015 'Inspiring Greatness'

I was thrilled for the opportunity to speak to fitness industry leaders convention #FILEX2015 #InspiringGreatness on Build your Brand, Build your Business.  Thanks to the delegates for listening and participating; to the Network team for the opportunity and your support; and to fellow presenters for your encouragement.  An amazing 4 days of high energy people

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Brand fame. Business gain.

Australian Fitness Network asked me to write this article for the run up to my FILEX2015 #InspiringGreatness session on Build your Brand. Build your Business. To find out more about FILEX or Australian Fitness Network, follow the hyperlinks.  To achieve long-term success, your fitness business needs to stand for something – and continually deliver against it. As a

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#healthybrand: Lego power

It made me so happy to read that Lego is now the most powerful brand in the world. Why? In a high-tech world that has, for many, numbed creativity and imagination, encouraged superficial relationships, and driven instant gratification and a return to materialism – Lego is exactly the opposite, inspiring creativity and imagination in people

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Disconnect to Reconnect… a macro #Health #Trend gaining momentum, what action are you taking?

A fellow I follow on Instagram, posted this yesterday, using Einstein’s quote to sum up the fear that technology has indeed surpassed interaction to the detriment of healthy minds and lives. I hear you. But I’m also moved to see a movement fighting against this gaining momentum. Disconnect to reconnect is one of the macro

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