M&A: ESTABLISH GOALPOSTS FOR ALIGNMENT EARLY

Leave a Comment / alignment, brand strategy, consumer understanding, customer experience, customer journey, customer value proposition, employee experience, employee value proposition, employer brand, integration, merger & acquisition, purpose & values / By

In most M&A integrations, the financial model gets all the attention while the brand gets treated like a redesign project. According to a study analysing over 40,000 acquisitions across 40 years, 70% to 75% of deals fail to achieve their stated objectives, with strategic misalignment posing a risk throughout the deal lifecycle. Intentionally using your

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