Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands...

With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for...

Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a "great place to work". This article was written for First 5000 where it was first published on 4th June...

Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021....

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they're building a sustainable business and brand. This case study was written for First5000, Australia's professional network for mid-sized business About IQumulate IQumulate Premium Funding...

Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form - aligning customers, employees and...

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves...

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger...

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands...

The agile and evolving organisation needs a living, evolving data ecosystem to deliver seamless customer experiences, employee experiences, supply chain integration, M&A integration and speed to market innovation. This article appeared first in First 5000. Leaders of high-performing organisations recognise that adaptability and connectivity are keys...