authenticity Archives - The Healthy Brand Company

Attract people to authentically deliver against your brand promise

Leave a Comment / brand, employer brand, engagement, experience, purpose & values, strategy / By smartrobbie

We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise. Read more: http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/ Read the full story here: Employing new staff is one of the five top strategies for growth in 2017, according to […]

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Who are you, really? The truth in tangible experiences

This article caught my eye this week, having spent a solid stint in premium spirits http://www.psfk.com/2012/09/bombay-sapphire-place-of-origin.html. The Glenfiddich Distillery was key to our proposition to underpin the brand heritage and product integrity – always produced end-to-end at source in Speyside. It was also well-visited by brand lovers from around the world, particularly Japan and the US