Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2,...

Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences. We shared our reasons why and ways how to talk to customers and employees...

We build brand promises that people want to keep. What do we mean by this? For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers...

We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise. Read more:http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/Read the full story here:Employing new staff is one of the five top strategies...

Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value.With that level of impact,...

Today is International Women's Day. There's a range of things you can do to encourage and celebrate women here:https://wwwinternationalwomensday.com/BeBold We believe in diversity, individuality, equality and unity.We don't seek to tip the scales the other way. We simply encourage and celebrate women to be themselves, stand up...

From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole. In research, consumers are filled with frustration and the cry of can't:'I can't do it on my own''One person...

Businesses forget that your customers are prospective employees and employees are current or prospective customers.By aligning your customer and employer brands, it doesn't matter who you are, the overall brand stands for the same thing in people's minds; and as a business you have a...