digital

Reasons why and ways how to talk to people vs relying solely on data

Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences.  We shared our reasons why and ways how to talk to customers and employees versus relying solely on data. http://www.first5000.com.au/blog/time-talk-rather-relying-data/

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Life's pretty straight without twists and turns…

Do you feel that digital algorithms have narrowed your world so you only see what you’ve seen before? It’s boring. Guess what… your customers feel the same way. Give your customers the opportunity to explore the unknown, expand their horizons not narrow their world. When you’re planning your brand and comms, think about how you

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Empowering Lasting Behaviour Change in fitness and good health: Australian Fitness Network's Diploma of Leadership, Coaching and Mentoring

We’re proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation – the fitness industry’s first Diploma of Leadership, Coaching and Mentoring.  In a world where obesity, diabetes and depression are increasing, good health is desirable but many people are talking the talk but not

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Discover Mineler: the global digital mining marketplace

Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts.  Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and innovation – Mineler encourages collaboration to open up opportunities

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Raymond Neto takes it to the next level

Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown a nd Rockdale, and Pro-trainer for fitnessU.  Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged – it takes effort and discipline, setting goals and

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Start with the 90:9:1 principle and work to increase engagement and the 9:1 #healthybrand

Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!!  I recall learning the 90:9:1 principle many years ago and have been referencing it since,

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Launch of fitnessU challenges the category

More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for

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Who are you, really? The truth in tangible experiences

This article caught my eye this week, having spent a solid stint in premium spirits http://www.psfk.com/2012/09/bombay-sapphire-place-of-origin.html. The Glenfiddich Distillery was key to our proposition to underpin the brand heritage and product integrity – always produced end-to-end at source in Speyside. It was also well-visited by brand lovers from around the world, particularly Japan and the US

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