5. Customer value proposition What is your customer value proposition? What is your offer to customers that is of value to them and will increase their value to you over time? What are their unmet needs and problems that your brand and business can solve? What are the products and services, important elements of the experience/marketing […]
Is your customer value proposition designed to achieve objectives? Read More »
4. Which markets and customers will help you meet your objectives? Current, new or lapsed customers Are you targeting current, new and/or lapsed customers? What are they doing currently vs what you want them to do? e.g. switch brands, buy more from you and less from your competitors, use more of your product across more occasions
Which markets and customers will help you meet your objectives? Read More »
3. How are you going to achieve your objectives? Areas to consider: – Are you motivating current customers to buy more or attracting new customers? – Do you need more employees to do this or will current employees be able to do it? Do they need more training and tools to enable them to deliver?
How are you going to achieve your objectives? Read More »
