entrepreneur Archives - The Healthy Brand Company

CEO of the Future: Commercial and Compassionate

Leave a Comment / alignment, behaviourchange, brand, employer brand, purpose & values / By smartrobbie

Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people’s hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together – all we need is a few more Healers at the top! http://www.psfk.com/2014/04/david-howitt-heed-your-call.html

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Brand New 2014: The Year of Entrepreneurial Spirit

Leave a Comment / Uncategorized / By smartrobbie

In my initial 10 years as a client marketer, I learnt the ‘gold standard’ way of doing things whilst developing strategies for brands in large complex organisations. I spent my next 10 years in agencies which by nature are SMEs that require adaptation of behaviour and process to deliver a constant stream of ideas for

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Branding a new business

Leave a Comment / brand, marketing planning, personal brand, strategy / By smartrobbie

People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. Over the years, I’ve been fortunate to work on the business, brand and marketing strategies for number of small businesses – consultancies, professional service individuals,

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