Look for research on what employees want from their workplace and much is based on the internal drivers of the employee experience, such as work/life balance, training and career opportunities, culture and work environment, safety and wellbeing, salary and benefits. Few consider the external environment. But employees are people, and people are impacted by the polycrisis – […]
How the polycrisis impacts your employer brand Read More »
Josh Bersin is known for his work in employee experience including his latest book “Irresistible: The Seven Secrets of the World’s Most Enduring, Employee-Focused Organizations.” In his webinar this week on “Market Trends 2025: AI, HR and What’s next in 2026”, Bersin identified that there are so many opportunities for people to reinvent themselves in
Defining growth for the future of work Read More »
If you’ve been listening over the last few months/years, you’ll likely have noticed my increasing frustration at the state of marketing and influencers trying to carve their niche. I don’t understand why people keep battling brand vs CX (customer experience) when CX is part of brand; why marketing has swayed back to being about a
I want to hug the brand, not the campaign or the experience Read More »
Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.” We ran a small scale “pulse” survey to have a look at the impact of employees who agreed/strongly agreed that they were
The power of alignment: employee and company purpose and values Read More »
Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why Australian consumers continue to buy a specific brand (beyond price and quality) is because they trust the brand = 67% Reptrak concurs with purchase intent +6.3% amongst corporate brands with
Building brands people trust Read More »
Overview: As first written for First 5000 and with insights from Michael McDonald, Fl@World CTO, Rachel Bevans discusses a new definition of data ecosystems and why they’re important for the data economy. The data-driven organisation Organisations know that to capitalize on the data economy and grow their business, they need data to make decisions that
Redefining data ecosystems for the data economy Read More »
Over the last 12 working days, we’ve covered off a range of considerations to help you achieve your objectives. Have a look back at our articles and get in touch if you want some help very quickly assessing where you’re at and what you need to do to achieve your objectives. Click here for contact
Are your strategies and action plan ready to achieve your 2018 objectives? Read More »
9. Communications What are your communications objectives? Who are you talking to? How many customers do you need to talk to in order to convert a portion of them to meet your objectives? What do you want them to think/feel/do vs what they currently think/feel/do? How are you going to shift their perceptions, experience and
What communications do you need to do, in order to meet your objectives? Read More »
We’ve written a blog for Active Management, specific for SMEs on positioning your brand for growth. Follow this link: http://www.activemgmt.com.au/sponsored-blog-sme-focus-define-review-and-refine-your-brand-for-growth/
SME focus: Define, Review and Refine your Brand for Growth Read More »
Was chatting to a lady in an art gallery who’s an artist and poet, and thought the conversation was worth sharing… Lady: And what do you do? Me: I’m a brand consultant Lady: What does a brand consultant do? Me: I help people and business work out what they stand for, bring it to life across their business and
About THBC: What do you do? Read More »
