behaviourchange

Are the lazy days of technology over?

Technology makes us lazy. How often have you seen statements like these? Manufacturing makes us lazy about nutrition TV, Internet and Gaming make us lazy about activity Search makes us lazy about knowledge Social media makes us lazy about relationships The whole purpose of technology is to take away the tension in your life, to solve […]

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Engaging comms: Feel Good Cafe – where social media sharing is a small price to pay for healthier food choices

Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff.  With the Weight Watchers brand suffering from ‘brown paper bag’

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CEO of the Future: Commercial and Compassionate

Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people’s hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together – all we need is a few more Healers at the top!  http://www.psfk.com/2014/04/david-howitt-heed-your-call.html

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The great undo: overcoming the great divide

NSW government ‘Get Healthy’ campaign is a big step forward in reaching the masses. Free advice on food and exercise! These real people stories created by JWT give it the authenticity and connection required to motivate people and the programme designed to change behaviour. It seems to have the elements needed, let’s hope it works

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The great undo: mental health

Source: Trendwatching http://trendwatching.com/trends/7trends2014/#mychiatry A more holistic view of health where mental health is recognised as important alongside physical health and technology enables self-analysis, diagnosis and treatment solutions.  Let’s just hope this leads to changing behaviour for prevention through exercise, nutrition, sleep and respect for self and others – not just a nation of cotton-wool kids and

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Intrinsic Motivation: Seek the fire inside

I read a post this morning mocking the ‘January crowd’ at the gym – when us regulars are understandably frustrated by fighting for space in ‘our gym’ for a whole 26 days, until Australia Day or up to 2 months through to the end of summer and the beach signalled by Sydney’s Mardi Gras. It

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The great undo. Our perspective on 'being healthy' towards 2020

As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health the symbol of our success. Work – Life balance has

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A healthy debate: corporate vs consumer responsibility

We were watching Can of Worms the other night on which the inspirational Michelle Bridges, with a wealth of health and fitness knowledge in application, faced the unenviable task of debating for a fat tax against two men ‘of lesser health’ who were more knowledgeable about how the commercial world works.  Her argument was that there

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