government

integrated wellbeing framework

Time to Thrive: Creating the Future through an Integrated Wellbeing Framework

Leave a Comment / brand, brand strategy, employer brand, government, health, fitness & wellness, purpose & values, strategy / By

An integrated wellbeing framework, whether Wellbeing Budget, Doughnut Economics or a version thereof, that integrates physical, mental and emotional, social, financial and environmental wellbeing, provides a better balanced scorecard and platform for positive action by governments, businesses, brands and individuals alike. Is this the platform that will shift us from survive to thrive and set […]

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The great undo: overcoming the great divide

Leave a Comment / behaviourchange, communication, government, health, fitness & wellness / By

NSW government ‘Get Healthy’ campaign is a big step forward in reaching the masses. Free advice on food and exercise! These real people stories created by JWT give it the authenticity and connection required to motivate people and the programme designed to change behaviour. It seems to have the elements needed, let’s hope it works

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