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The missing link to customer retention is your employer brand

Leave a Comment / alignment, brand, communication, customer journey, employer brand, engagement, experience, integration, marketing, strategy / By

Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise …

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