Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value.With that level of impact,...

Three of the top 5 growth strategies for SMEs for 2017 are new products and services, entering new markets and acquisitions, according to thinkBig 2016. We spoke to First 5000 about how brand enables these areas:http://www.first5000.com.au/blog/brand-ready-enable-business-growth-2017/Full Blog Here: Is your brand ready to enable business growth...

Today is International Women's Day. There's a range of things you can do to encourage and celebrate women here:https://wwwinternationalwomensday.com/BeBold We believe in diversity, individuality, equality and unity.We don't seek to tip the scales the other way. We simply encourage and celebrate women to be themselves, stand up...