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Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business. 

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Uncategorized

Are your strategies and action plan ready to achieve your 2018 objectives?

Over the last 12 working days, we’ve covered off a range of considerations to help you achieve your objectives. Have a look back at our ...
marketing

Turn strategy into actions to achieve your objectives

12. Activities, action targets, timing and responsibilities Once you’ve agreed on objectives, priority strategies and investment, you can develop your activity plan: – Customer segment and ...
KPI

Commercial assessment, prioritisation and investment

11. Commercial assessment, prioritisation and investment Once you’ve assessed your strategies and how they need to be changed to achieve your objectives, you’ll need to ...
alignment

Are your employees geared to deliver objectives?

10. Employees Are your employees aligned to and engaged with your brand? Do they understand the brand values and idea, and how it drives everything they ...
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What communications do you need to do, in order to meet your objectives?

9. Communications What are your communications objectives? Who are you talking to?  How many customers do you need to talk to in order to convert ...
brand

What experience do you deliver across every area of the marketing mix?

8. Your brand-customer experience Each area of the brand-customer experience or marketing mix contributes to your objectives – Product, range, packaging and innovation cycle – Service proposition ...
brand

Does your brand identity help or hinder achieving your objectives?

7. Brand identity Your brand identity can have a significant influence on achieving your objectives or not.  Firstly, it needs to reflect your brand idea. ...
brand

How does your brand positioning drive objectives?

6. What is your distinctive, relevant and compelling brand idea that drives everything you are, say and do? Building upon your proposition, your brand positioning ...
marketing

Is your customer value proposition designed to achieve objectives?

5. Customer value proposition What is your customer value proposition? What is your offer to customers that is of value to them and will increase ...

Create business, brand and stakeholder value

Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.

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