2. Establish performance measures and processOnce you've set objectives, you need to make sure you have set performance measures and process for measuring and actioning. Performance measuresWhat are you measuring? Brand equity, engagement, lead conversions to enquiry, sales value or volume.ProcessHow often, who is responsible for...
During January, we'll focus on developing objectives and what you'll need to action to achieve the objectives.. Each business is in its own unique situation so this is not a linear process and you may not need to action all of the elements. 1. Set objectives not subjectives. The point...
We shared with First 5000 our latest thinking on placing wellbeing at the heart of the employer brand.Having recently worked with SUMO Salad on developing their positioning for and aligning their customer, corporate and employer brands, we've used this as a case study to prove...
Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences. We shared our reasons why and ways how to talk to customers and employees...
We shared with First 5000 our top 10 brand and marketing priorities and practical recommendations for medium business. http://www.first5000.com.au/blog/priorities-practical-recommendations-mid-market/Full Blog Here:Looking at medium business with a strategic brand and marketing lens, Rachel Bevans of the Healthy Brand Company offers priorities and practical recommendations for the mid market.We...
We build brand promises that people want to keep. What do we mean by this? For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers...
We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise. Read more:http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/Read the full story here:Employing new staff is one of the five top strategies...
75% of candidates say employer brand is important to their decision to join a company, yet there is a disconnect between what people are seeking from employers and what they actually offer, particularly when it comes to 'softer', lifestyle and emotional (vs rational and material)...
Innovation and creativity are a strategic investment. Beware of spending time and money on pretty, shiny and/or new things with no strategic foundation or direction. I have chosen my words very carefully. There is a distinct difference between investing and spending (wasting) money. Marketing should always be an...
We've written a blog for Active Management, specific for SMEs on positioning your brand for growth. Follow this link: http://www.activemgmt.com.au/sponsored-blog-sme-focus-define-review-and-refine-your-brand-for-growth/...