17 Jul

Posted at 04:43h in alignment, brand, consumer understanding, customer experience, experience, purpose & values, strategy, Uncategorized
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If you’ve been listening over the last few months/years, you’ll likely have noticed my increasing frustration at the state of marketing and influencers trying to carve their niche. I don’t understand why people keep battling brand vs CX (customer experience) when CX is part of...

11 Jun

Posted at 05:00h in alignment, brand, customer experience, employee experience, employer brand, purpose & values, strategy
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The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to customers, employees and stakeholders. The reality (our survey) Our pulse survey indicates what the situation really looks like: There is a gap of...

22 May

Posted at 01:08h in alignment, brand, customer experience, data, data strategy, employee experience, employer brand, purpose & values, technology
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Overview: This is the follow up article to "Redefining data ecosystems for the data economy" written for First 5000. In this article we explore the value of a single data ecosystem technology - that integrates internal and external, structured and unstructured data, from legacy systems...

14 Feb

Posted at 04:58h in alignment, brand, employer brand, purpose & values, strategy
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Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change. Everything is changing It’s widely accepted that everything is changing and at an increasing rate. The business environment is changing, with technological advancements and industry disruption, shorter...