30 Apr Building brands people trust

Posted at 02:23h in alignment, brand, employer brand, purpose & values, strategy, trust, Uncategorized

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Research on trust and reputation.Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands.Salmat indicates that the top reason why Australian consumers continue to buy a specific brand (beyond price and quality) is because they trust the brand = 67%Reptrak concurs with...

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17 Apr Redefining data ecosystems for the data economy

Posted at 04:43h in Uncategorized

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Overview: As first written for First 5000 and with insights from Michael McDonald, Fl@World CTO, Rachel Bevans discusses a new definition of data ecosystems and why they're important for the data economy. The data-driven organisation Organisations know that to capitalize on the data economy and grow their...

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27 Mar The value of values

Posted at 08:51h in alignment, brand, culture, employer brand, experience, purpose & values, strategy

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 A discussion on the opportunity to develop values as distinctive drivers for your organisation, its people and brands. As first written for First 5000. Off the back of Royal Banking Commission Report and the fourth edition of the ASX Corporate Governance Councils’ Principles and Recommendations, there...

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26 Feb Do your employees trust you?

Posted at 23:13h in alignment, brand, employer brand, purpose & values, strategy, trust

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A look at the findings from the 2019 Edelman Trust Barometer and implications for brand, employer brand and business results. In the wake of the Banking Royal Commission Report, it’s worth taking a close look at the findings from the 2019 Edelman Trust Barometer Global Report launched...

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14 Feb Aligning people and brands when everything is changing

Posted at 04:58h in alignment, brand, employer brand, purpose & values, strategy

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Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change. Everything is changing It’s widely accepted that everything is changing and at an increasing rate. The business environment is changing, with technological advancements and industry disruption, shorter...

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08 Aug How your brand aligns customer and employee experience

Posted at 00:43h in alignment, brand, customer journey, employer brand, experience

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Aligning the employee experience to the customer experience seems to be a hot topic at the moment. But similar to the rise of customer experience itself, the visibility of brand in the discussion is rather miniscule. Especially considering the power of brand to guide delivery...

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20 Mar Brand alignment: Only 19% employees feel their organisation delivers against its promises

Posted at 09:21h in alignment, brand, employer brand, purpose & values, strategy

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New research from Weber Shandwick indicates that just 19% employees strongly agree that “what my employer portrays about itself publicly matches what it’s like to work there”, while 7% strongly disagree and 74% are either not sure or do not feel strongly either way. The...

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05 Feb When brands align: Ford, Nike, Zappos, SUMO Salad

Posted at 09:45h in alignment, brand, employer brand, purpose & values, strategy

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Successful organisations align the customer, corporate and employer brands and experiences to increase alignment to and engagement with the brand, and empower employees to deliver consistently against the brand. Research indicates that such organisations boost performance-related business outcomes by 240%1 Most organisations will have an brand idea or rally-call...

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29 Jan Employer brand or Corporate culture… what's the difference?

Posted at 10:56h in brand, employer brand, purpose & values, strategy

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We spoke to First 5000 about the importance of and difference between Employer brand and Corporate culture. http://www.first5000.com.au/blog/attract-best-talent-building-culture-brand/...

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22 Jan Revitalise Your Brand

Posted at 09:33h in brand, employer brand, marketing, marketing planning, purpose & values, strategy, workshop

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Balance consistency and evolutionBrands should be developed as long-term assets to the company and for long-term relationships with customers and employees. Consistency is key.On the other end of the scale, complacency is dangerous. Brands need to evolve over time to accommodate business growth, new customers...

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