Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
In it for the long term: business, brand and marketing strategy
Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. …
The agile, evolving organisation needs a living, evolving data ecosystem
The agile and evolving organisation needs a living, evolving data ecosystem to deliver seamless customer experiences, employee experiences, supply chain integration, M&A integration and speed …
Criticizing the Competitor Does not Win Customer Trust
From years of research across multiple categories, in general, people don’t trust other people, brands or businesses that criticize the competitor. It doesn’t show great …
Be more human: The human centric organisation and experiences
First appearing in First5000 Why are humans orchestrating less than optimal human experiences? Recently my feed has been inundated with articles talking about the need …
I want to hug the brand, not the campaign or the experience
If you’ve been listening over the last few months/years, you’ll likely have noticed my increasing frustration at the state of marketing and influencers trying to …
Does your brand deliver against its promises to customers and employees?
The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to …
The power of alignment: employee and company purpose and values
Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer …
One Brand. One Experience. One Data Ecosystem Technology Platform
Overview: This is the follow up article to “Redefining data ecosystems for the data economy” written for First 5000. In this article we explore the …
Building brands people trust
Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why …
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.