insurance

#healthybrand: youi get me. youi get marketing.

Leave a Comment / brand, communication, customer journey, experience, marketing / By

I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price […]

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#healthybrand: Inspiration

Leave a Comment / alignment, brand, differentiation, employer brand, engagement, integration, purpose & values / By

People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride and storytelling that is an inspiration for others. One FMCG

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