Start with the 90:9:1 principle and work to increase engagement and the 9:1 #healthybrand

Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!!  I recall learning the 90:9:1 principle many years ago and have been referencing it since, […]

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