alignment brand communication employer brand experience integration marketing social media

July 13th, 2016 by

Brand‬ reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong...

behaviourchange brand education health, fitness & wellness social media

May 21st, 2014 by

Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff.  With...