13 Jul Activating employees as authentic brand influencers
Posted at 08:32h in alignment, brand, communication, employer brand, experience, integration, marketing, social media
Brand reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong...
