Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change.Everything is changing It’s widely accepted that everything is changing and at an increasing rate.The business environment is changing, with technological advancements and industry disruption, shorter...

Successful organisations align the customer, corporate and employer brands and experiences to increase alignment to and engagement with the brand, and empower employees to deliver consistently against the brand. Research indicates that such organisations boost performance-related business outcomes by 240%1Most organisations will have an brand idea or rally-call...